Vaneesha Advani, is an Indo Canadian, born and raised in Ghana, West Africa, she moved to New York at age of seventeen to study fashion design at the prestigious Parsons School of Design, New York, after that she moved to Canada, she then culminated 14 years of Vancouver and Montreal-based experience with other fashion houses, importers and buyers, designing clothing, and forecasting trends. Armed with a wealth of fashion experience Advani decided to create her own jewellery collection, Designs By Sonia (since 2016, Designs By Sonia B.V.), the company was formed in Eindhoven, Netherlands in 2008.
There is always some driving force behind everything we do, says Advani, it could be traveling to other places, meeting new people, movies, arts, politics, economic conditions, discovering new materials or working with existing materials. Throughout the collection all different materials are used, wood, leather, recycled glass beads, brass, bronze, aluminium, hand-dyed/handmade silk strings, natural fibers and ABS. Advani is always experimenting with materials and designs, implementing some and eliminating others. Year after year the collection keeps changing and evolving. She is inspired by what is happening in the world today and the women today from all different walks of life, to her age is irrelevant what is relevant is the substance, I think all women have different sides to them, they can be soft spoken and demure but at the same time assertive and bold. This is why there is no set rule, the whole idea is to create designs and send them out into the world to observe the reaction, learn from the feed back and continue to create.
DBS philosophy is to enhance that woman, whose presence is felt instantaneously where ever she appears. The collection is true to her; it is ageless, modern, bold and minimalist, it is always moving forward.
A lot of thought is put together in creating each collection including attention to details, an overall look, quality workmanship, feel and appeal.
Designs by Sonia provides the subtle luxury for women who want to stand apart and have calm confidence. It is an amazing experience working with every collection, I will continue to design for that special women.